Chapter 4: How you can get a 360° view on a company's innovations
What are the markets in which a company operates? What other companies operate in the same markets? And who are the innovators at the company, and what are they working on?
Learn how you can use publicly available data such as patents or market news to address these questions.
Video and example links in Mergeflow
Example links in Mergeflow
Honeywell: Getting a first markets overview
Using "emerging technologies" to organize the market data
Honeywell and 3D printing
The other companies in Honeywell's markets
Markets for Honeywell and Samsung
Why patents are a good place for finding innovators
Honeywell innovators, Sankey chart
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